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THE BRIEF / GOGORO 2021
Gogoro 為速度車款 VIVA MIX Superfast 尋找鮮明、年輕的視覺
Brief 希望以誇張視角放大動作，並把車款的螢光色帶進環境與造型
我們讓演員在靜止的車輛上騰躍，再以有厚度的速度線串起人物與車
VISUAL CONCEPT / SPEED IN VOLUME
我們把螢光綠、銀灰與黑色拉成一束有量感的曲線
它繞過車身、穿過人物後方，沿著肢體方向延伸
即使停在一張照片裡，仍能看出動作的路徑
PPM / CASTING
試鏡時，我們看跳躍、支撐與身體延展，也看演員如何與車輛互動
動作幅度要夠大，臉上卻要保持鎮定與自信
這種身體與表情的控制，是選角時最花心力的部分
PPM / STYLING
定裝從商品色與層次穿搭出發，再收乾淨腰線和褲腳
短髮的藍色、馬尾裡的綠色，以及男裝的撞色拼接，讓角色各有辨識度
我們也在定裝時測試動作，確認衣服與肢體一起展開的樣子
PPM / MOVEMENT & LAYOUT
拍攝前，我們用實車預演鏡位，把人物位置、車輛比例與動作方向放在一起討論
低角度放大輪胎與肢體，側面則留出身體橫向伸展的空間
PPM 裡的構圖，讓團隊在進棚前就能對齊要拍的畫面
PHOTOGRAPHY / THE HELD MOMENT
我們以短曝光捕捉騰空的瞬間，保留手指、髮絲與衣料的細節
最難的是在出力的同時，維持鎮定、自信的表情
拍攝時必須同時顧到動作的頂點、臉部狀態，以及人與車的關係
VIVA MIX / MORE PERSPECTIVES
低角度、斜俯視與後側構圖，延續相同的螢光色與騰躍動作
人、車與速度線在畫面裡的位置改變，鎮定的表情仍是我們保留的重點
GOGORO · 2021
KEEP EXPLORING
Porsche · 50 Years of Dreams
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PORSCHE TAIWAN · 50 YEARS OF DREAMS
Porsche Taiwan · Studio photography
Explore the storyPorsche wanted the feeling of driving through mountain roads at dusk, with a projected landscape that connects the Irish Green body to Taiwan’s forests
For this anniversary 911 Carrera GTS, we built the mountains in 3D and photographed the car in a large rented studio, bringing an outdoor atmosphere to a set where we could control the light
THE COLOUR OF A LANDSCAPE
Irish Green paint against warm mountain light
We paired layers of warm mountains with a spare studio floor, keeping the car’s outline clear while allowing the projected colour to reflect across its body
MAKING THE IMAGE
A 3D backdrop gave us room to change the view during the shoot
We built the mountain layers, camera angle and dusk colours in 3D before bringing the landscape onto the set
The team and client could review the projected background beside the car, then adjust its angle and colour during the shoot
We photographed with a 100-megapixel Phase One camera, then balanced the projected colour in retouching, keeping silver and black components neutral
The 100-megapixel files took time to process and retouch, with projected light affecting each material in a different way; we kept warmth in the green paint while correcting casts on the silver trim and black surfaces
Details from the original finished images. Web reproductions, not 100% RAW crops
THE ORIGINAL SERIES
2022
911 CARRERA GTS · 50 YEARS OF DREAMS
For Porsche’s 50th anniversary in Taiwan, we worked with the relationship between the green paint and the warm projected landscape, carrying that colour balance from the rear-window detail through to the full-car composition
From the rear-window detail to a complete vehicle composition
A front three-quarter view against the mountain projection
KEEP EXPLORING
Gogoro · VivaMix Superfast
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